Why we make choices

Why We Make Choices: Unlock Your Decisions Through Praxeology

Imagine two identical coffee shops, one with a short line, the other snaking out the door for a “special blend.” Why do so many choose the wait? These everyday “mysteries” reveal a deeper truth about why we make choices.

Why we make choices

What is Praxeology? Understanding Why We Make Choices

Those everyday puzzles, like why someone might wait in an absurdly long line for a specific coffee when there are good alternatives nearby, spark a bit of curiosity, don’t they? It makes you think there’s more to our decisions than just the obvious pros and cons. And that’s precisely what Praxeology considers.

Think of Praxeology as a way of trying to understand the underlying logic that shapes all the actions we, as humans, take. It’s less about trying to predict the next big thing or getting lost in endless charts of past behavior. Instead, it’s about digging down to the fundamental principles that seem to guide us whenever we make a choice, big or small.

Now, this approach might feel different from the way economics is normally discussed. You often hear about models built on statistics and historical data. But Praxeology takes a different path. It starts with some core understandings about the fact that we act with purpose, and then it uses reason to explore what naturally follows from that. It’s more about the inherent logic in how we choose our way forward, rather than just looking at raw numbers. The numbers are simply a measure of those choices, not indicators of why we made those choices.

People as Statistics

The Everyday Impact

While “the study of choice” might sound a bit academic, the ideas behind Praxeology are actually incredibly relevant to your everyday life. It’s really about understanding the logic behind all the decisions we make, big or small.

Think about it. Every time you pick one coffee over another, decide to save or spend, or even choose how to spend your free time, you’re acting based on what you value. Praxeology helps us see that these aren’t random choices. They come from your personal goals and what you find important.

Ultimately, it boils down to this: each of us has our own unique reasons for doing things, and what matters to one person might not matter to another. As the saying goes, “One man’s trash is another man’s treasure.” Praxeology gives us a way to understand these individual reasons, which shape everything from what we buy to the relationships we have and the paths we take in life. It helps us look beyond just the numbers and see the real context behind why we choose what we do. It hones in on the crucial context for the stats. Data is no good without the underlying context.

Core Principles: Decoding Why We Make Choices

Purposeful Action: Every Choice Has a Goal

The bedrock of Praxeology is the understanding that all human action is purposeful. From the simplest daily tasks to significant life decisions, we act with intention, aiming to achieve desired outcomes. Reaching for a morning coffee, choosing a particular website to visit, or deciding to continue reading – each action is driven by a goal, however immediate or long-term.

We don’t behave randomly; our actions are a means to an end. Whether it’s going to the grocery store for food or choosing to rest for relaxation, there’s an underlying purpose. Even not doing something, inaction, is a choice. Praxeology examines the logical implications of this inherent intentionality in all our actions, focusing on the fact that we act to achieve something we value, without necessarily delving into the psychological reasons behind those specific values.

Subjective Value: Why “Worth” Varies in Our Decisions

Value isn’t fixed and it isn’t a dollar amount. We often use “value” and “price” interchangeably in our society but they are two different ideas. In general, we value oxygen tremendously as humans but it costs nothing to inhale it. We value it less when there’s an abundance of it. We might even choose to hold our breath in a moment when we value a swim more. If we’re underwater for too long, we value that oxygen much more. We’ll return to the surface and choose to inhale the oxygen again.

This personal and shifting nature of value is why predicting economic behavior solely through objective measures is tough. Ultimately, choices are driven by what each person believes something is worth to them at the time of the choice.

Time Preference: How “Now” Influences What We Choose

As you might already be able to guess, people generally value things they can have now more than the same things offered in the future. Most people would prefer to receive a small reward today rather than a larger reward a year from now. That immediate satisfaction or benefit often holds significant weight in our decisions.

This isn’t about being impatient; it’s a basic aspect of human valuation. The future is uncertain, and there’s always a risk that we might not be able to enjoy that future reward. Time preference influences whether someone saves money or invests it. Whether or not they borrow money, meaning that in order to have more money now, they’re willing to pay even more money later. It’s a core concept in understanding why people make choices regarding when they receive a benefit and when they incur a cost.

The Law of Marginal Utility: Its Impact on Our Selections

The Law of Marginal Utility, in simpler terms, states that the more you have of something the less satisfaction you get from each successive one. Think about your favorite song. The first time you hear it, you might love it and get a lot of enjoyment. The second time, still great. But if you listen to it over and over all day long, by the tenth or twentieth time, you’ll probably be tired of it and it won’t bring you the same joy. That extra bit of enjoyment you get each time you hear the song gets smaller and smaller.

This isn’t just about songs; it applies to most things we enjoy. That first glass of water when you’re really thirsty is incredibly satisfying. The second is still good, but the fifth or sixth probably doesn’t give you much more satisfaction at all.

This principle helps explain why things that are plentiful tend to have lower prices. Because we already have a lot of them, getting one more doesn’t feel as valuable to us.

Yard Sale Treasure

A New Way of Thinking: Understanding Why We Make Choices

So, we’ve looked at the main ideas of Praxeology: that we all act with a reason, that what’s valuable is different for everyone, that we usually want things sooner rather than later, and that getting more and more of the same thing eventually makes us less happy. These basic ideas give us a powerful way to see the world and all the choices people make every day.

Instead of just looking at numbers, Praxeology helps us understand the logic behind why we do what we do and what we find important. It shows us that behind every sale, every trend, and every part of the economy are real people making choices based on what matters to them.

This way of thinking encourages us to look deeper than just the stats and think about the personal reasons behind our choices. Understanding these simple principles can give us a clearer view of everything from what we buy at the store to how the whole economy works.

Jimmy Bunty
Jimmy Bunty

Jimmy, an entrepreneur and your guide at Dad's Parlor, brings a lifelong passion for understanding how things work to his explorations of history, innovation, spirits, and markets. With a background spanning the automotive world, real estate, and a deep dive into whiskey with certifications from the Edinburgh Whisky Academy & the Stave and Thief Society, Jimmy offers a unique lens on the engines that drive our world.